Search Engine Marketing is all about promoting your web site on Major Search Engines. There are thousands of active Search Engines on the Internet, but when we formulate eMarketing strategy for Search Engines, we focus on top three search engines, Google, Yahoo and MSN.
These three major search engines drive more than 90 % of the total web traffic generated by all Search Engines. Search Engine Marketing, without any doubt, is the most effective eMarketing techniques adopted by web site owners, web masters and eMarketers.
Search Engine Marketing Include Search Engine Optimization and Pay Per Click Campaign Management. Both SEO and PPC Campaigns are very effective to drive quality traffic to a web site.
The major difference between the two is the time required to get the results. PPC is the fastest way to get web site traffic. Even if the web site is new, it is possible to generate traffic with in few hours by posting advertisement on Google/ Google Network through Google AdWord, and on Yahoo Network through Overture.
There are other Search Engines which offer Pay Per Click advertising, but AdWord and Overture offer PPC advertisement which is not only effective but very user-friendly and spam free.
On the other hand, Search Engine Optimization is the takes longer time. If the web site and domain is new, then it may take three to four months before the web site appears on the SERPS (Search Engine Result Pages). It also takes a lot of effort to get a web site on SERPS.
The eMarketing Consultants offers complete Search Engine Marketing Services for your Web Site including both Search Engine Optimization and Pay Per Click Campaigns Management.
Please contact us for more information about our eMarketing and SEO Services.